About Us
From Bold Vision to Proven Delivery
Uniqual is the result of a decade-long journey rooted in bold ideas, real-world execution, and a refusal to accept the status quo. Founded by Patrick C. Miller, a former executive with experience at global companies like Sony, EY, and Accenture, the company began as a consultancy focused on helping large enterprises deliver innovation reliably.
Our breakthrough came in 2016 with a high-stakes assignment from Royal Canin, a Mars Petcare brand. What began as a one-month strategic review turned into the launch of their first individualized pet food platform—delivered in just 90 days. That project not only exceeded expectations but helped shape a new category of product personalization. The platform scaled globally and won internal innovation awards.
Since then, we’ve developed a reputation for delivering what others consider impossible: clear strategy, custom-built tech, and operational rollout—all on time and on budget.
Now, we’re bringing this to others through Uniqual.
Uniqual is our focused platform and service for manufacturers who want to create products that feel made for each individual customer—and to build the brands customers remember and love.
We’re founder-led, experience-backed, and execution-obsessed. We don’t have a long client list. But those we’ve worked with will tell you—we deliver.
About the Founder
Patrick Miller is a strategic consultant, digital execution expert, and founder of iConec Wave. With senior roles at Sony, EY, Accenture, and Johnson Controls, Patrick brings over two decades of experience leading innovation and transformation projects across complex organizations.
In 2014, he launched iConec Wave to help companies bridge the gap between vision and execution. His work with Royal Canin on individualized pet food—delivered in record time—marked the beginning of his specialization in product hyper-personalization.
Patrick leads Uniqual with a simple philosophy: stay small, move fast, and commit fully.
